Assignment
PREP was selected from a competitive presentation process to exclusively market for sale the asset on behalf of Phoenix Home Life.
Objective
Create a dynamic marketing plan positioning the transaction as a core sale, maximizing exposure to key investors and leveraging the bid process to achieve a premium sale price.
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Results
Our team took an aggressive yet thoughtful approach to this project and developed a strategically effective marketing g plan. Professional sales materials were produced and exclusive presentations were made to a selected, pre-qualified group of potential investors. As multiple offers were received, we carefully guided the bid-up process.
The investment team ultimately achieved five offers and moved the winning bidder $1.0 million higher than their initial bid.
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